Course Description:
This webcast is part of the IIABA Diversity Series:
Same Language, Different Culture: Insuring the African-American Market
From Traditionalists to Urban Influencers: How to Reach the African-American Market
Learn why African-American consumers and people of color can be your best customers. Find out what they want from your products and services and why they value your marketing efforts, your recognition and your respect.
Presenter: Kelly McDonald
African American Course Materials | Available after Purchase |
African American Marketing Guide | Available after Purchase |
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com